As a small business owner you have a plethora of competition. Therefore, no matter what day spa or hair salon advertising and marketing strategies you use, to immediately increase the effectiveness of your efforts, always ask yourself this question just before you’re about to post, text, tweet, email or deposit into a USPS mailbox – “What’s in it for me?” This is precisely what your customers and prospects want to know. Did you answer this question within the marketing activity you’re about to implement?

If you’re like most business owners, you probably assume your client relationships are pretty good. After all, you have enough clients to still be in business, but Joseph Callaway says it’s possible you’re merely surviving instead of thriving because you’re only scratching the surface of what it means to truly put the customer first. He suggests you conduct a “spring cleaning” to identify and purge the bad habits that are gumming up this crucial area of your business.