The Four New Values
Futuristic is my #6 Strength according to Gallup Organization. While Focus is my #2 Strength, I love to seek out what the future will look like. It is so much fun to anticipate the future and see it unfold before your very eyes whether the future is minutes or months ahead.
I remember reading The Popcorn Report by Faith Popcorn some years ago. Popcorn wrote about the future as she always does and is the one that invented the word "cocooning." Cocooning is when we decide to stay at home, sit in front the open fire, bake cookies, read books, play games and chill out. It eliminates the need to stress out outside the home.
Like any futurist, our time always comes eventually. In these turbulent times, Popcorn has once again become relevant. In fact, her new word is "ubercocooning." She states that bar sales are down, people can’t even get drunk anymore because when they drink nothing happens and the biggest impact is the lack of trust.
According to her interview in the WWD October 29 issue, Popcorn talks about four new values in the ubercocooning environment:
Goodness; Empathy; Simplicity; and Happiness
People will pay a lot for happiness, joy and laughter. Witness the box office last weekend. The #1 movie Madagascar was another animated hit that did $66 Million. The #2 movie Role Model was a comedy that did $20 Million. No wonder the Lions were blacked out for the second time this season.
Trust will be word of the next decade. Obama won big because people trust Obama. The Big 3 trust Obama to bail them out. The unemployed trust Obama to get them jobs. The people trust Obama to get us out of war.
But trust is a difficult word. It must be earned and it takes time. Patience is not one of Popcorn’s new values but it should be. Then again, if you are a Lions fan, even your patience is wearing thin after 50 plus years.
Happy Monday!
November 10th, 2008 at 11:07 am
Cocooning is definitely part of my plans for this winter. There’s nothing better then turning on the fireplace (gotta love the remote start) and grabbing my favorite blanket and curling up on the couch. Especially on a day like today. There’s nothing better then staying home!
November 10th, 2008 at 11:28 am
I think happiness came to all metro Detroit area football fans that where cocooning yesterday and did not have to watch that performance. Then again watching a Lion game is good for a laugh and liquor sales.
November 10th, 2008 at 12:11 pm
I love to Cocoon on days like today.
Kelly I am with you. Love to curl up on the couch in front of a fire. Watch a old movie and let the day go by. Larry can we all go home early to Cocoon?
November 10th, 2008 at 1:10 pm
yea! I would looove to go home and cocoon today! My kitty is at home all alone, and I would love to have her cuddle with me…it’s cold in here! I agree with Nicole! I say we go home early to cocoon!!
November 10th, 2008 at 1:28 pm
Yea… let’s go home and cocoon!!!!
November 10th, 2008 at 9:51 pm
Well, so much for #2 Circuit City..Rick Wagoner should have been released when GM started the retro thing..Chevy pickups, Cameros…and that NHR thing that looks like a mini milk wagon….I’m for Focus..keeping your eye on the ball and create the Future…..