« Spa Service Frequency and Expenditures
The Jessica Simpson Phenomenon »

Spa Secrets Revealed

 

In the final part of my 3-part series on spas and in thanks to Dr. Boger who engineered this study, today I am writing about weaknesses that many see in the spa industry that if overcome, will generate more revenue and happier campers.

But first, the results from my last blog.

The services used most often from top to bottom:

    1. Massage
    2. Facial
    3. Hands & Feet
    4. Hair
    5. Waxing/Body Treatment
    6. Make-up

Expenditures by the average spa-goer:

    1. Below $100: 14%
    2. $100-$149:   49.5%
    3. $150-$199:   19.4%
    4. $200-$249:   10.8%

Here the top weaknesses exposed. See if any of these have happened to you:

    1. Inconsistent treatment among technicians. More communication is needed in terms of the type of service requested by the spa-goers and the type of service that is provided by each technician. For me, some massage therapists are right on with pressure, and areas that need it most. Others are clueless and who likes a lousy massage?
    2. Felt rushed for treatment. In some cases, the spa-goers felt their service started late and finished early. For me, there are incidents that the therapist arrives late to pick me up and then I look at the clock when I am done and the extra minutes are not added on. Besides, I already dislike paying for 50 minutes when I think I should be getting 60.
    3. Quiet areas. This is when others are not maintaining quietness in the quiet area. I see this is an issue in Vegas spas where groups tend to visit and they talk, talk, talk.

The study concludes with top strengths and these are evident in nature. Keep focused on these and you will be OK: Professionalism of staff; relaxing ambience; facility and cleanliness and overall service from start to end.

Hopefully you enjoyed your Labor Day weekend as much as I did. I now have a daughter-in-law!

Happy Tuesday!

This entry was posted on Tuesday, September 2nd, 2008 at 1:08 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Spa Secrets Revealed”

  1. kelly Says:
    September 2nd, 2008 at 3:33 pm

    Congrats to you and your family Lar! :-)

    I feel the biggest weakness I could experience would be the technicians/employees talking about their personal life when servicing me. There’s nothing more annoying then any service provider telling me how crappy their day is going, how broke they are, or even worse about their physical ailgments. I don’t wanna hear about your kids, though I’m sure they’re just adorable!, nor do I care how inconsiderate your husband is! Are you serious?!?

  2. Nicole Says:
    September 3rd, 2008 at 8:15 am

    Congrats Larry!

    When I am paying for a massage the last thing I want is to talk. To anyone.
    Or listen to there conversation. Now when I am getting my hair done. I dont mind the gossip. LOL.

  3. kate Says:
    September 3rd, 2008 at 8:32 am

    I was spoiled when my best friend was going through massage school-I was her guinea pig. When she moved to CA, I had to find a new therapist. Unfortunately the first one I tried stopped every so often to check her messages, send a text or answer her phone. I paid the money for the massage, but didn’t leave a tip. I told the manager of the spa why I was not leaving a tip and that I was not coming back.

  4. ted Says:
    September 3rd, 2008 at 8:44 am

    congrats on the d-i-l!

Leave a Reply