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RECENT ARTICLES FROM THE MAGAZINE

Become a Reporter’s Favorite News Source

By Ginny Grimsley December 17, 2014 Go to comments

Become a Reporter’s Favorite News SourceReporters love sources who understand their needs.

Getting a call from a reporter who wants to quote you as an expert for a story is a major coup. It means that your marketing efforts are paying off. Who would blow such an opportunity?

Retention Efforts are Key to Success at John Robert’s Spa

December 15, 2014 Go to comments

Retention Efforts are Key to Success at John Robert’s SpaIf someone were to ask employees at John Robert’s Spa “What are you willing to do for customers” to keep them coming back, the answer might be “What are we NOT willing to do?”

“We are never allowed to say ‘No’ to a client,” says Mia Pesce Coleman, director of marketing and people development at John Robert’s Spa. “That doesn’t mean we always say ‘Yes’, but we always offer alternatives at least.”