The Industry Source The Industry Source

Delivering Beauty Since 1985

 

RECENT ARTICLES FROM THE MAGAZINE

Magazine Cover

Quick & Affordable Tips on Marketing Day Spa or Hair Salon Services

By Sharron Senter April 21, 2014 Go to comments

Quick & Affordable Tips on Marketing Day Spa or Hair Salon ServicesAs a small business owner you have a plethora of competition. Therefore, no matter what day spa or hair salon advertising and marketing strategies you use, to immediately increase the effectiveness of your efforts, always ask yourself this question just before you’re about to post, text, tweet, email or deposit into a USPS mailbox – “What’s in it for me?” This is precisely what your customers and prospects want to know. Did you answer this question within the marketing activity you’re about to implement?

Do You Need a Customer Service Spring Cleaning?

By Joseph Callaway and Joann Callaway April 16, 2014

Do You Need a Customer Service Spring Cleaning?If you’re like most business owners, you probably assume your client relationships are pretty good. After all, you have enough clients to still be in business, but Joseph Callaway says it’s possible you’re merely surviving instead of thriving because you’re only scratching the surface of what it means to truly put the customer first. He suggests you conduct a “spring cleaning” to identify and purge the bad habits that are gumming up this crucial area of your business.